William Martinez, MRICS, ASA

California Certified General Appraiser

Expert witness and litigation support throughout California. No lending assignments. No institutional conflicts.

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The Principal

William Martinez,
MRICS, ASA

Real estate appraiser, expert witness, and litigation consultant with two decades of experience in high-stakes valuation matters.

William Martinez, MRICS, ASA

Principal

William Martinez

MRICS, ASA

About the Practice

Twenty-Plus Years.
One Standard.

Martinez & Associates is a non-lending real estate appraisal practice founded in 2005. Every engagement is for litigation support, tax valuation, eminent domain, or advisory purposes — not mortgage lending.

William Martinez holds the MRICS and ASA designations, is a Candidate for Designation (MAI), Appraisal Institute, and is a California Certified General Appraiser, and is completing an MSc in Real Estate Finance and Investment at the University of Manchester (QS #35 globally, RICS-accredited programme, expected 2027). He completed the RICS Global Red Book 2025 training and certification in April 2026. From 2024–2025 he served as an Appraisal Reviewer for the U.S. Department of the Interior under the Yellow Book standard.

MRICS ASA Candidate for Designation · Appraisal Institute MSc Candidate — Manchester (QS #35) RICS Red Book 2025 Yellow Book 2024 USPAP
MRICS · ASA · Principal
Biography

Two Decades of Expert Valuation

William Martinez is the principal and founder of Martinez & Associates, a real estate appraisal and consulting firm established in 2005. His practice is dedicated exclusively to litigation, tax, and advisory valuation work — he does not perform mortgage lending appraisals. That deliberate focus keeps his independence clean, his calendar available for complex matters, and his credibility intact under cross-examination.

His work spans commercial and residential property types across multiple asset classes, including office, industrial, retail, multifamily, hospitality, land, and special-use properties. He has been retained as an expert witness by plaintiff and defense counsel, with expert testimony admitted in California Superior Court. He has also appeared in U.S. District Court proceedings.

Mr. Martinez is pursuing an MSc in Real Estate Finance and Investment at the University of Manchester — ranked #35 globally by QS and one of the world's leading RICS-accredited real estate programmes (expected 2027) — and is a Member of the Royal Institution of Chartered Surveyors (MRICS). This credential, rare among U.S. appraisers, provides the foundation for the firm's planned international expansion into the United Kingdom.

He is a designated member of the American Society of Appraisers (ASA) and a Candidate for Designation, Appraisal Institute — actively working toward the MAI, the premier commercial appraisal designation. He complies with the Uniform Standards of Professional Appraisal Practice (USPAP). He holds state certifications across California, with additional state expansions underway.

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Qualifications

Credentials & Designations

MRICS

Member, Royal Institution of Chartered Surveyors

One of a few U.S. appraisers recognized by RICS — the global standard-setter for real estate valuation. Enables cross-border engagements and UK Valuation Tribunal work.

ASA

American Society of Appraisers

Designated member of ASA, one of the most rigorous appraisal designations in the United States, covering real property valuation with an emphasis on complex and litigation-related assignments.

Candidate for Designation

Candidate for Designation, Appraisal Institute

Actively working toward the MAI designation — the Appraisal Institute's premier credential for commercial appraisers and the benchmark standard for complex real estate valuation in U.S. courts and before the IRS.

MSc Candidate

University of Manchester — Real Estate Finance & Investment

Candidate for the MSc in Real Estate Finance & Investment at the University of Manchester (QS #35 globally, RICS-accredited), expected 2027. The programme provides the analytical and theoretical foundation underlying all valuation work.

USPAP

Uniform Standards of Professional Appraisal Practice

Full compliance with USPAP, the ethical and professional standards governing all appraisal practice in the United States. All reports are prepared to USPAP standards regardless of assignment type.

State Certifications

Licensed & Certified Across Multiple States

Currently licensed in California. Expanding to additional states. Each jurisdiction's certification requirements are met or exceeded.

Expert Witness Testimony

Federal Rules of Evidence · FRE 702

Qualified to testify as an expert witness in California Superior Court. Has also appeared in U.S. District Court proceedings.

Professional Development

Certificates of Specialized Training

Uniform Appraisal Standards for Federal Land Acquisitions (Yellow Book)Specialized training in federal condemnation appraisal standards — required for eminent domain and government acquisition matters.
Litigation ValuationAdvanced training in valuation methodology and report preparation for litigation contexts, including cross-examination preparation and expert witness standards.
Valuation of Conservation EasementsSpecialized training in before-and-after valuation methodology for conservation easement donations, IRS compliance, and audit defense.
Valuation of the Components of Business EnterpriseAdvanced methodology for separating real property value from business enterprise value in income-producing properties — critical for hospitality, healthcare, and specialty assets.
Speaking & Publications

Professional Contributions

Speaking Engagement

Topic Speaker on "Flipped Classroom" models at the National Appraisal Institute Education Committee Meeting, San Francisco, CA, November 2015.

Industry Leadership

Active contributor to appraisal education and methodology, with a focus on advancing the application of technology and analytical rigor in complex valuation assignments.

Ready to Work With Us?

Whether you need an expert witness, a tax valuation, or representation in an assessment appeal, we're ready to discuss your matter.

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